Jason Grubb portrait — hands on hips, direct gaze

About Jason

Father. Husband. Grandfather. 6x CrossFit Games Masters Champion. Still competing. Still coaching. Still getting better.

The Long Way Around

I didn’t start as an athlete. At 38, I was sedentary, overweight, and running out of excuses. A friend dragged me into a CrossFit gym, and something clicked — not immediately, but eventually. The first few years were humbling. I overtrained. I got injured. I learned what not to do the hard way.

But I kept showing up. I started paying attention — not just to the workouts, but to the patterns. What broke me down. What built me up. How recovery, sleep, nutrition, and intensity all fit together differently after 40.

By 2018, I landed my first podium finish — third place at the CrossFit Games. That was the moment I realized the system I’d been building wasn’t just keeping me healthy — it was making me competitive at the highest level.

Since then, I’ve won six CrossFit Games Masters titles across two age divisions, and I’m now competing in the 50-54 division. I’ve stood on the podium at more than 15 major competitions. And at 50, I’m still improving.

I’ve built Bolder Athlete, a training program with over 800 athletes, and I actively coach one-on-one clients. Along the way I’ve developed a foundational system for managing training load that accounts for the reality of Masters physiology — not theory from a textbook, but principles forged through a decade of competition, coaching, and learning from my own mistakes.

Jason Grubb medal celebration at CrossFit Games

Beyond the Platform

I live in Helena, Alabama with my wife Gina. We have a daughter and three sons, and I’m a grandfather. Family is the foundation everything else is built on.

Before fitness, I was a gymnast from seventh grade through tenth grade, then spent years as a therapist, a competitive poker player, and a wedding photographer. Every chapter taught me something — reading people, managing pressure, paying attention to detail. All of it shows up in how I coach.

I’m also someone who picks up habits easily — good and bad. I’ve dealt with significant addictions: alcohol, chewing tobacco, and the kind of food habits that quietly take over your life. I’ve kicked all of them.

I don’t share that to impress anyone. I share it because the discipline that built six world titles is the same discipline that got me free from the things that were holding me back. If you’re fighting your own version of that battle, I understand it.

15

International Competition Titles

6x

CrossFit Games Titles

7x

CrossFit Games Athlete

2x

Ironman 70.3 Finisher

“Performance after 40 isn’t about doing more. It’s about doing what matters, at the right time.”

— Jason Grubb

Work With Me

I take on a limited number of 1:1 coaching athletes. If you’re serious about performing at your best after 40, I’d like to hear from you.

Apply for 1:1 Coaching